Jessica Malone - Contractor for John Deere Credit had great success doing an Employee Referral Message Campaign

Here's what she did:

John Deere Credit wanted to grow their talent pipeline of highly qualified candidates. Within two weeks of starting at John Deere, Jessica attended a Jobster Orientation Training and implemented an internal message campaign.

Campaign:

• Jessica created a list of all new employees in the Credit division for the last three years including background on what company each of those employees came from
• She sorted her list by previous employer and created a unique message, targeting each company group and calling out their previous work place in the message
• She sent the targeted messages to her recipient list, asking them to forward to friends and colleagues in their professional networks

Initial results from one message:

• Network invitation went to 10 new employees
• Within 24 hours, John Deere added 21 new, high quality contacts to their network
• 110% growth of target group from pass-ons

Click here for step-by-step instructions for using setting up an Employee Referral Campaign.