Bethany Ellis - Fandango - VP Human Resources had great success using Jobster's Custom Links 

Here's what she did:

Fandango, the online movie resource, is anticipating the need to grow its workforce over the next few years. Fandango's Bethany Ellis partners with Jobster to start building a pipeline of 'star' talent today so she and her team can get ahead of tomorrow's hiring demand.

Campaign:

Bethany is integrating Jobster into her existing employment marketing and outreach efforts by including custom Jobster links in existing ads and online marketing sites that drive people into Fandango's Talent Network. To date, Fandango has nearly tripled its prospects in just three months using Jobster.

Results:

One recent custom link placed on a job board ad for Fandango generated great results:

• Added prospects for current positions: 155 
• Subscribers to Fandango's Talent Network: 84

Here are a few examples of other custom Jobster links Bethany's team created:

• On the Fandango Website
• "Join the Talent Network" custom Jobster link on Fandango's career site sends people to the to sign-up for Fandango job announcement emails 
• This link features a description of how the Fandango network works when the user hovers over it
• On MySpace and Facebook
• Bethany added links to join the Fandango Talent Network on the Fandango groups or application pages
• In her email signature
• All of Bethany's emails now promote Fandango's jobs and opportunities by including a link to "Join the Talent Network"
• On traditional job posting boards
• There are links in job postings that take the job seeker directly to Jobster to apply for a specific job or join the Fandango Talent Network

Click here for step-by-step instructions for using setting up an setting up Custom Links